First day of work!

At Blackdog Advertising Agency in Miami :)

poptartcreative:

Cool campaign from, wait for it….Internet Explorer. I know right?
Who would have thought it. But its funny, simple and honest. Now i’m wondering what they could tell me to switch from Chrome.

Source: poptartcreative

AMC’s ‘The Pitch’ Makes Its Pitch

After “Mad Men” airs on April 8, AMC will offer a sneak peek of “The Pitch,” a reality show about agencies vying for business from a slew of marketers. “Advertising is really the idea business, but with incredibly high stakes; and Studio Lambert has captured, in a very feature doc style, just how hard it is to come up with a great idea, only to walk into a room and have it all ride on The Pitch.”

As a creative, I’ve realized that the ad business really is all about the pitch, the way that the idea is presented. I think this show has the potential to be really cool and to show people what advertising is really about, not just the Mad Men part. 


Q:it's so awesome that you're a mascot! I'm in band : ]

hostility-99

That’s so cool! UF Band? Mad respect for you guys, you’re awesome. We probably travel to away games together and didn’t even know it lol

GUESS Turns Users’ Pinterest Boards into Campaign Ads

GUESS has invited Pinterest users to style their boards for spring to win a pair of colored denim pants. The contest is called “Color Me Inspired” and it showcases the different colorful muses of the Pinterest community. Participants use their accounts to base their boards around one of the four spring colors from the GUESS spring collection (teal, orange, red, & plum). The boards myst be titled: “GUESS My Color Inspiration” and include their color choose in the description. They must pin at least 5 images that inspire them for spring and re-pin their color ambassador image. Under each pin they must include the hashtag #GUESScolor and when their board is complete they must link it to the initial contest post on the GUESS board. The four winners will be selected by four style bloggers and the contest ends tomorrow.

Some advertisers are saying that Pinterest is just a fad that isn’t worth starting a campaign on because by the time it is released the fad will be over. Whether this is true or not, GUESS did a great job of acknowledging an opportunity early on and jumping on it. I think it’s fun, creative, quirky and utilizes user’s drive to create. Good job GUESS. 

Questions? Comments? Submissions? 



Q:I thought the student mascots had to remain anonymous? And, in your bio it says "in my spare time I'm Alberta". I was under the impression that being a mascot was a big time commitment, and it came second only to actual school. And that it was basically the same thing as being a student athlete. I'd literally LOVE to be a mascot but I'll be a senior next year and I also heard that they like to have the same students as mascots for several years. Any thoughts?

instuh-gator

We don’t have to remain completely anonymous, we just have to “not kill the magic.” For example, we’re not allowed to be seen in only part our suit and once we’re in suit we are the character. They trust that you can use your judgement on when it is ok to announce that you are the mascot and when it isn’t.

Being is mascot is a huge commitment and we are considered student athletes. It does come second to only school but if you know how to manage your time correctly, you can definitely be involved in some other activities and still have a social life. I guess in my bio I was just trying to be ironic :P

I am a junior at UF too so next year will be my senior year as well. They usually do like to keep the same students because the more experienced you are the better, but if you are interested in trying out for the position I definitely think you should! It’s one of the most amazing experiences I’ve ever had and I would encourage anyone who is funny, animated and doesn’t mind getting a little sweaty to do it!

Today, a classmate asked me if I was the only person who dressed up as Alberta. I told that I was one of four. She was amazed, saying that she thought it was the same person since Alberta’s personality was so defined. I went on, quite proud I might add, to explain that all of us were trained to act a certain way for that specific reason. When we get in suit, we have to forget all about who we are and how we would react to situations and do what Alberta would do. Being the mascot at a big university is really all about being consistent and bringing the brand to life. This led me to start thinking about mascots and branding in business.  Branding, which is the way a company presents itself to the world, is a powerful method to connect with consumers. Branding is achieved through a visual expression to consumers by a logo and how the company is perceived by consumers , according to the New York Times. So how does a mascot help with branding? Babies as small as 6 months old can conjure up images of mascots and logos. This is why so many children oriented companies have mascots. One of the most enduring company mascots to date is Mickey Mouse and the Walt Disney Company. Mascots can even help a consumer recognize a company without mentioning the company’s name. All of this branding helps cement customer loyalty to a company.  They are an undeniable part of our culture. From “The Man in the Hathaway Shirt,” to The Most Interesting Man in the World, to the GEICO Gecko, you can’t deny that - when done right - fictional brand characters can live well beyond a campaign and become a memorable part of our lives. Just as important as a great logo, a mascot can greatly help the branding and exposure of your company. Leaving a lasting impression in the minds of your customers is crucial to having them remember your company and mascots are a great way to do that. It’s important to protect your mascot as you would protect any other aspect of your brand. What I do every day isn’t just dress up in a furry costume and jump around. What I do every day is portray and protect my brand, the University of Florida. Thoughts? Questions? Leave me a question or a submission!  
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Today, a classmate asked me if I was the only person who dressed up as Alberta. I told that I was one of four. She was amazed, saying that she thought it was the same person since Alberta’s personality was so defined. I went on, quite proud I might add, to explain that all of us were trained to act a certain way for that specific reason. When we get in suit, we have to forget all about who we are and how we would react to situations and do what Alberta would do. Being the mascot at a big university is really all about being consistent and bringing the brand to life. This led me to start thinking about mascots and branding in business. 

Branding, which is the way a company presents itself to the world, is a powerful method to connect with consumers. Branding is achieved through a visual expression to consumers by a logo and how the company is perceived by consumers , according to the New York Times. So how does a mascot help with branding? Babies as small as 6 months old can conjure up images of mascots and logos. This is why so many children oriented companies have mascots. One of the most enduring company mascots to date is Mickey Mouse and the Walt Disney Company. Mascots can even help a consumer recognize a company without mentioning the company’s name. All of this branding helps cement customer loyalty to a company. 

They are an undeniable part of our culture. From “The Man in the Hathaway Shirt,” to The Most Interesting Man in the World, to the GEICO Gecko, you can’t deny that - when done right - fictional brand characters can live well beyond a campaign and become a memorable part of our lives. Just as important as a great logo, a mascot can greatly help the branding and exposure of your company. Leaving a lasting impression in the minds of your customers is crucial to having them remember your company and mascots are a great way to do that.

It’s important to protect your mascot as you would protect any other aspect of your brand. What I do every day isn’t just dress up in a furry costume and jump around. What I do every day is portray and protect my brand, the University of Florida.

Thoughts? Questions? Leave me a question or a submission!

 

I’m re-watching LOST for the first time since the series aired on TV and I’m happy to report that it’s even better the second time!
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I’m re-watching LOST for the first time since the series aired on TV and I’m happy to report that it’s even better the second time!

(via fuckyeahlost)

Source: nimbus2ooo

War tactics in Advertising?

Today in Information Design class we had a guest speaker who had worked as a creative in advertising in India. He spoke mostly about Ambient Advertising, aka Guerrilla Advertising and the work he had done in the field. Guerrilla warfare refers to military confrontations where the supposedly weaker side makes use of odd strategies before jumping on the clueless enemy - usually in a competitive and unforgiving environment. The concept of guerrilla advertising is very similar- it involves unconventional ads that can literally stop people in their tracks. 

I think that although guerrilla advertising has become all the rage these days, it’s nothing new- it is simply a twist on delivering a message, communicating a concept and selling something in a way that engages an audience. The best part about good guerrilla advertisements and clever guerrilla marketing campaigns is that people know that there is a commercial interest but still approve of the installation or innovation- even despite its corporate nature. 

Not only does it stand out (if done correctly), guerrilla advertising is also much cheaper than traditional advertising, most of the time. Traditional advertising has always maintained that to market properly, you must invest money. Guerrilla advertising maintains that if you want to invest money, you can — but you don’t have to if you are willing to invest time, energy, imagination, and information.

I guess my opinion on guerrilla advertising is that in the end, it’s just a new medium. Right now it’s a fad and it’s something that consumers are open to, but soon, like everything, people will abuse of this receptiveness and advertisers will have to find a new way to stand out. Meanwhile, the creativity going in to this type of ambient advertising is refreshing! Looking up new examples of it has become my new activity during all of my boring classes.

Check out some of my favorites: 

Heineken: U-code

Agency: Leo Burnett

http://adsoftheworld.com/media/ambient/heineken_ucode

Coca-Cola: Big Santa

Agency: Ogilvy

http://adsoftheworld.com/media/ambient/cocacola_big_santa

African Angel: With immediate effect

Agency: Ogivly

http://adsoftheworld.com/media/outdoor/african_angel_with_immediate_effect

Submit your favorites, I’d love to see ‘em!

HI THERE: Video Infographics

michelleazzi:

My professor showed us two video infographics in class the other day. Very, very cool stuff.

Here are the two that he played:

Slagsmålsklubben - Sponsored by destiny from Tomas Nilsson on Vimeo.

&

This is Dare. Are you? from Alex Dunford on Vimeo.

How awesome…

Source: michelleazzi